Emails are still one of the most effective marketing tools to keep in touch with your customers. It’s not expensive and you don’t need a big team or budget at all.
So if you haven’t tried it yet, now is the time! But there are some basic questions you should answer first:
What email service provider should I use? What about an autoresponder?
What about list building?
What about email marketing automation?
Let’s get right to it and help you find the best email marketing software or platform for your business.
What is the Best Email Marketing Software/Platform in 2022?
You’ve put in the time, money and effort to create a successful email marketing campaign. You’ve created an irresistible offer, written compelling copy and figured out which channels are going to get you the best conversion rate. Now comes the really hard part – finding the right email marketing software.
Here are my top 4 best email marketing software.
- Active campaign
Best for E-commerce businesses.
Klaviyo is specially developed and customized for ecommerce. And it has several features that help you increase your ecommerce conversion rates.
Klaviyo’s extensive platform is one of the top reasons 100,000+ merchants choose Klaviyo to grow their email marketing sales. The interface is a bit complex for beginners.
Allows you to sent unlimited emails per day, thus increasing your Return on Investment. you can integrate Klaviyo with big ecommerce platforms.
It has a lot good email marketing services. The other thing I like about Klaviyo is the feature that enables you to implement SMS marketing. Klaviyo is a drag-and-drop editor allowing you to create a great-looking email. Its rated as the best email platform. Users can sent unlimited emails per month.
- Send automated emails to grow your email list
- A/B tests and split your list
- Create group lists to target specific customers
- Rules and automation
- Customization and targeting
- Track the success of each campaign based on the numbers you set – from open rate, click-through, sales and beyond.
- 7 tools for email marketing – the free report by Klaviyo
Best for beginners.
GetResponse is an award-winning email marketing solutions provider, helping people worldwide and in over a hundred countries. And its also a good email marketing tool and perfect for small businesses.
With a very simple interface that’s beginner friendly. With cutting-edge technology and a team of experienced marketing professionals. GetResponse offers an easy to use email marketing platform that is perfect for companies of all sizes, as well as individuals who want to grow their businesses with the power of email.
Its a Drag-and-drop email builder. Enabling users to send a bulk email if you have a mailing list with a BASIC plan. Get response has beautiful ready email templates, with sign up forms. And its has a 30-DAY free trial. Allowing you to sent unlimited emails per month with that free trial.
- Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Option to recover Cart abandonment
- Manage Email Deliverability
- Automated Email Responses
- Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Lead Management
- Marketing Lead Database
- Data Quality Management
- Lead Scoring and Grading
- Lead Nurturing
- Reporting & Analytics
- Basic Reporting
- Web Analytics
3. Active campaign
Best for Small & Large Businesses
Active Campaign is the world’s leading email marketing solution, trusted by more than 170,000 customers including Ticketmaster, Groupon and Netflix.
Active Campaign combines mobile (SMS marketing) and email marketing into a single integrated platform. Create beautiful emails, send them straight to your contacts and help them find you on any device.
Active Campaign integrates seamlessly with other tools including Chrome, Zapier and MailChimp to streamline your marketing workflow. It gives you the option to sent bulk email, and to sent personalized emails.
You can integrate other softwares to track your metrics such as google analytics. Here are some Active campaign powerful features.
- Email autoresponders & Email list
- Segmentation and automated lists
- Stats and reports
- Website integration
- Marketing automation
- Lead scoring
- Email campaign lifecycle features
Easy to use, best for beginners
MailChimp is an easy way to send email newsletters and manage your e-mail lists. and its a good email marketing tool.
Drag and drop signup forms, vote-based surveys, mobile responsive design, a/b testing, transactional messaging, cross-service publishing, and powerful analytics make MailChimp a great choice for any business or non-profit.
MailChimp is an email marketing service. It helps you connect with your customers by sending emails, newsletters, reminder and other marketing designs
- Automations: Keep a personal touch while removing manual tasks from your to-do list.
- Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages.
- Templates: Mailchimp offers a variety of pre‑designed, responsive templates.
- Campaigns: Email Segmentation is easy with Mailchimp.
- Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.
- Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more.
There is a lot to consider when choosing email marketing platform, so it is better to choose the right tool for your business. It is not necessary to a purchase software that has everything you need. Try out a few and then you can decide which additional feature is most important for you.
You can either sign up for an annual plan if you have a good budget or start with basic pricing plans before getting premium plans. Try to get a provider that gives a 14-Day Free Trial and that will enable you to send emails with ease.
All of these email marketing softwares are worth checking out. Just remember, every product is a trade-off of features, so find one that balances performance, usability and cost.
If you’re looking to adopt an email marketing strategy for your business, work closely with your email marketer to understand the security protocols for different platforms.
Don’t let the list stop you from trying out the new marketing strategies that have recently gained popularity like transactional emails and live-chat systems.
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