iKon Mall

Ecommerce Beginners Guide 2022

Online shopping becomes the perfect substitute of brick-and-mortar businesses. 

An industry report projects that, by 2025, approximately 35% of B2C companies and an estimated 15% of B2B companies will generate more than $1 billion dollars in revenue through ecommerce sales. 

I bet you’ll ask: What is e-commerce?

What is Ecommerce?

Ecommerce is one of the fastest growing markets in the world right now. If you’re thinking of starting an ecommerce business, you’re missing out if you don’t learn everything you can about it first. 

Seven years ago, ecommerce (electronic commerce) was a very different animal. There were few if any dedicated ecommerce platforms available, and there weren’t many customers shopping online at all. 

Today, however, ecommerce has grown to the point that close to 10 percent of all retail sales are conducted online. 

Ecommerce is the buying and selling of products or services over the Internet. But if not done correctly it will fail, that’s why I have put this guide on how to get started with Ecommerce in 2022. Through ecommerce, you can now open a business that interacts with customers worldwide.

 If you have a product or service that you want to sell online, there’s an arena for buyers and sellers on the World Wide Web. 

Is The Ecommerce Industry OverSaturated?

Did you know that if you search ‘ecommerce industry statistics’ on Google, the first result is all stats and facts on the ecommerce industry? This can leave you thinking that the ecommerce industry is oversaturated. 

However, as a marketer myself and a firm believer in making money online, I think it helps to know some of the stats, so I’ll share them with you here.

According to this article by Thesocialsheperd In 2021, retail eCommerce sales were an estimated $4.9 trillion U.S. dollars worldwide.

Over the next four years, it’s predicted this number will grow by 50%, reaching approximately $7.4 trillion by 2025. There are no signs of online shopping slowing down anytime soon.

Image Source: The socialshepherd

Is it hard for Beginners To Get tarted in Ecommerce and Scale?

If you are just getting into ecommerce and have been asking yourself, is it hard for beginners to get started in ecommerce and scale? Or maybe you’re a seasoned marketer who has experience in another field but has never dipped their toes into the ecommerce pool. In both cases, my answer is no. 

If you’ve been on the fence about getting into ecommerce and see those people seemingly making thousands of dollars a day in their pajamas, there’s probably a few things that you’re worried about. 

What if I make a mistake? What if I put way too much money into it? What is the start up costs? And if I’m spending that kind of money, what if it all goes wrong?

But if you still aren’t sure whether selling online is right for you, this ULTIMATE guide on how to get started with Ecommerce in 2022 will help you get started and scale.

Enough with the chit chat, lets get right into business! 

How To Get Started With Ecommerce in 2022: (Step by Step Ultimate Beginners Guide)

HOW TO SOURCE PRODUCTS TO SELL ONLINE

  • Where to source products to sell
  • How to find products on Alibaba.
  • What to look for in a winning product.
  • How to communicate with suppliers
  • How to compare suppliers before making a purchase.
  • Where to find packaging supplies.

HOW TO SET UP YOUR BUSINESS

  • How to price your products to make profit 
  • How to legally register your business

BRANDING 

  • What is branding?
  • Why is Branding Important?
  • How to design a Logo
  • What is a Brand Guide?
  • How to create a Brand Guide

BUILDING YOUR ONLINE STORE FRONT

  • How to open a Shopify store.
  • Where to purchase a custom domain & how to link it to your online store.
  • How to set up your payment methods & sales channels.
  • How to design your store so it looks visually appealing.

HOW TO START MARKETING YOUR ECOMMERCE STORE

  • The best Shopify plugins to improve your store & boost conversions.
  • Paid Traffic vs Organic Traffic.
  • Get Started With paid Ads.

Selling online requires a number of different things. You will need a product, which goes without saying, but that product could be anything from a hoodie to some software or even a training course. 

I’ve held the opinion for a while that there are four main avenues you can go down if you want to be successful selling something online. However, what is changing and in my opinion getting better is the supply side of the market…

HOW TO SOURCE PRODUCTS ONLINE

Where To Source Products To Sell

When it comes to sourcing products for your ecommerce store, there are a lot of possibilities and decisions you need to make. There are many places you can go to find products: direct from China, pre-sale platforms, wholesale companies or Amazon.

Sourcing for products online can seem like an overwhelming process. There are a ton of sites where you can find products, but which one will suit your needs? 

Alibaba is a leading ecommerce platform and relies on more than 1 million manufacturers to reach over 230 million buyers across the world. Most importantly, it’s free to open an Alibaba account and start searching for suppliers.

How to Find Products on Alibaba.

When searching Alibaba.com, you’ll probably be sucked into a dark hole of suppliers, because there are millions on the platform. 

What’s worse is that many of them look the same and may be selling similar products. Many will have fake pictures for their product pages. It can be overwhelming.

Worry not, I got you covered!

  • Type in any products you are looking for in the search bar.
  • Filter it by supplier and NOT by products
  • Make sure that you have trade assurance and verified suppliers ticked. This   should narrow down your search from e.g 1000 results to around 50 or so.
  • I kindly recommend that you go with a supplier who has more than 3 years experience on Alibaba.
  • Contact at least 3-5 suppliers.
  • So you’ve found some great products and suppliers, but don’t have a clue how to go about buying your products and getting it shipped to your customers? 

Wait! Not so fast. You need to validate your product first.

How To Find a Winning Product & Validate It?

For many people, the concept of validating their idea is critical when deciding whether or not to move forward with a product. There are some low-cost options available to you if you’re looking to get some quick information on your product. 

This can be done by a free tool like ThingTesting, trendhunters, and Facebook ads library.

There is a cool new tool I use to find winning product ideas. The tool has been around for 2 years now but It’s been recently updated. It’s called Hellium 10, it lets users search products on amazon by entering keywords. 

Not only does it search for products based off of your keyword, but it also tells you how much the product is selling for, if there are reviews, and important details about the product.

Chances are, if the product is already doing well on amazon, it will continue to do well because its in demand. One of the trickier things about finding a solid product to sell on Amazon is finding one that is competitive but not too competitive. 

For example, if you sell an item for $10, and your competitors sell it for around the same price or lower, you will have a hard time selling your item unless you lower your price as well. 

But what happens when you can find a product where other sellers are selling at a higher than normal price? This opens up the possibility that you could charge less for the same item and still make more profit.

Quick Tip:

When you review your product-market-fit and popularity, this is a big clue what the trends are on Amazon.

What is Product Market Fit?

Product market fit (usually referred to as “PMF”) is a term that describes whether a product meets the needs of its market. 

If a product is able to reach product market fit, it means that it has been validated by its target audience and is therefore capable of generating growth through widespread adoption. 

Therefore, successful startup founders or product managers want to establish this as soon as possible in their journey.

How To Communicate With Suppliers

So you know where to source your product, how to validating your product idea and how to find suppliers, next step is to contact the suppliers and get some samples. As we mention earlier its crucial that you contact more than 2 suppliers.

I want to share with you three keys things I learned while sourcing on Alibaba. 

As a beginner, it’s easy to get caught up in the hype of vendor’s catalogues and get on the fast track of gathering quote after quote without giving enough focus to quality control. 

Make sure you’re getting quotes from manufacturers and not selling platforms or forwarding agents. 

It’s very common for these type of sources to pad their prices with shipping fees or other hidden charges which can add up quickly.

Working with manufacturers gives you more room to negotiate the price, lead time and MOQ(Minimum Order Quantity) than wholesalers usually do. 

Buying directly  from the manufacturer will also allow you to place a smaller minimum order quantity.

How To Compare Suppliers Before Making a Purchase.

Product samples are a great way to assess the quality of a product before you go ahead and place the order for large volumes. 

You can get the high-quality products in various forms like small packets, single pieces or ready-made products so that you can check their worth for your own requirements.

I would recommend you order samples from at least 3 different suppliers. 

Usually the samples are free, but some suppliers may charge for samples, this way you can save a lot of time and money. 

5 factors to consider when comparing suppliers.

  • Cost of the product
  • Minimum Order Quantity (MOQ)
  • Shipping Times
  • Quality of the product
  • Supplier Response Time

Most suppliers on alibaba offer logo & packaging customisation. This is free , but The MOQ for this might be a little higher. 

For example: The initial MOQ will be 400 Pieces but with Customisation will be 1000 pieces. This is why its important to work with manufacturers and not suppliers as we mentioned before. You will have more room to negotiate.

If you don’t like their standard packaging, you can hire somebody from fiverr.com for as low as $20 , and you can submit this design to your supplier. 

Ofcourse there will be additional charges.

I would recommend that you start with packaging provided by the supplier, and when you start scaling only than can you hire somebody from fiverr.com and pay for the additional charges. But if you can afford it, why not?

HOW TO SET UP YOUR ECOMMERCE BUSINESS

How To Price Your Products to INCREASE Conversions.

Every Ecommerce Business owner wants to make profits. It’s a fact that every single business struggles with! You don’t want to send traffic just for the sake of sending traffic, you want potential customers or clients to convert. 

That’s where pricing comes into play. Pricing can be tricky, as it’s closely linked to conversion rates. 

To help you make better decisions on how to price your products, I will sharing some insights on how online shoppers think and how you can use it in your business.

Here are 4 main pricing strategies.

  • Cost plus pricing
  • Competition based pricing
  • Value based pricing
  • Loss-leader pricing
  • Dynamic Pricing 
  • Premium Pricing

Cost-Plus Pricing

Cost-plus pricing is a marketing term for a type of pricing strategy where the seller adds the cost of manufacturing and distribution to the cost of the product. 

Cost-plus pricing is often used as part of market research or to decide upon a price before introducing a new product into the market.

Let’s say you sell face massagers online. To use cost-plus pricing, you’d first gather the costs of materials, labor, and fixed costs per product and add them up:

  • Materials: $20
  • Labor: $20
  • Fixed costs: $10
  • Total cost: $50

Cost-plus pricing is a great way to determine price. It takes into consideration all the expenses associated with your product and the mark up you would like to make. 

However, it doesn’t take into consideration customer value or demand.

Let’s look at another pricing method, Competition based pricing, which is based on your other competitors.

Competition Based Pricing 

Competition based pricing is a strategic pricing method that allows you to set your prices according to what your competitors charge. It is an efficient way of analyzing the market and making sure your prices are in line with the competition.

Value Based Pricing 

Value based pricing  is a pricing strategy where the value of what you’re offering is used to determine your price. 

The idea behind value-based pricing is that you sidestep much of the conventional thinking around what to charge for something. 

Instead of focusing on costs and margins, value based pricing centers around the benefits and results people receive when they work with you — why your product or service is worth more than they’re paying for it, essentially. 

But this doesn’t work unless you’ve built a product or service that provides those benefits.  

Loss-Leader Pricing

A loss leader is a price cut on an item or product with the intention of attracting customers to a store. 

The product is sold at a lower price than normal, resulting in competitive pricing, in hopes that customers will use the store as a “hub” and purchase higher priced merchandise while they are there. 

Loss-leader pricing is used by just about every retailer you can imagine, including Amazon and eBay.

Dynamic Pricing 

Dynamic pricing aims to increase revenue by modifying the price of an item based on the demand of the item and other related or competing items. Dynamic pricing can be applied to any product or service in any industry domain. 

For example, if a shirt is sold by a retailer with an initial price of $23 on a website, dynamic pricing might find that when there are few shirts available and others are being purchased, the price can be altered to $30. 

Alternatively, it might change the original price to $19 when there are many shirts available and not many are selling. This helps to ensure that all shirts can be moved quickly without limiting supply.

Premium Pricing

When you price something at a premium, it means you are charging a high price. 

This price is too expensive for most people or they may view the product as too valuable, which is why they will not purchase it (at least in their minds). 

Why is this important? If you have the choice of pricing a product at a premium or discount, go with the premium. 

This will boost your sales and satisfy your customers. Customers love big discounts, but over time they become cheap if they’re used to getting a lot of discounts from you.

Pricing Final Thoughts

You’ve got a great product and you want to make good profit from it. One of the first things we always do is to check how much similar products are selling for in the market before determining a price for our own. 

This allows you to create or pick a pricing strategy that fits your product, appeals to your target audience, and brings in profits. But where do you start with pricing? 

To help you out check out this amazing online product pricing calculator called OnlineLabels. 

It basically helps you price your products according to Materials, labor costs, shipping costs etc.

How to Legally Register your Ecommerce Business

Now before jumping into setting up your store online, you will require to legally register your business or business licenses, especially when you will use ecommerce platforms such as Shopify. 

You can always hire the professionals who will prepare your company name, trademarks or the other documents needed. After that, you can freely focus on creating your products, finding distributors and advertising.

There are a few ways to do this. The first is through trademark protection. through the United States Patent and Trademark Office (USPTO), which will protect your business from illegal infringement by other parties. 

Now this will vary depending on which country you reside.

You can also Trademark your brands online. Have a look at Trademarkia.

Kindly do your own research, find cheaper of better alternatives, but this is the one I used for my own brand.

BRANDING YOUR ECOMMERCE STORE

Step-by-step process to effectively develop your stores visual & non-visual branding.

Well here comes the fun part. BRANDING!

What is Branding?

Branding is the process of creating an image of a company that has instant recall and will thus prompt preference. It helps clients to be able to recognize a brand from its competitors in a particular industry or market. 

The whole purpose of branding is to gain a competitive edge over other companies. It makes the Brand more memorable and distinctive than the competition, making it easier for customers to choose one brand over another.

Why is Branding Important ?

First things first, we all know branding is important. How could a brand be created and then managed without good old Branding? Very simple, branding is just a part of the marketing. 

To be specific, branding is the way to promote your company [brands] in the forms of a logo, slogan, company name etcetera, that remains same throughout all the aspects of your business operations and campaigns (communication methods). 

Such method allows your customers to recognise and easily associate with your products or services on an emotional level.

TIP:

When branding , look at what at your competitors are doing, don’t copy them instead try to stand out from your competition. Choose colours that are in correlation with your niche. 

How To design A Logo?

Designing a logo can be tough but it’s also exciting. For a lot of companies, a logo is the first point of interaction between customer and business. 

Canva isn’t a tool for designers, it’s for anyone looking to design or create their own graphics. It’s made simple so anybody can use it, even non-designers.

This content block can only be edited from a browser

With so much value being attributed to logos, many businesses are creating a design firm and hiring a freelance designer.

If Canva is too complex for you , or you don’t have time to do it, you can Hire a logo designer for as little as $20 of fiverr.com or upwork.com.

A logo is intended to reflect the character or identity of your business. It can be a great asset to your company, because it makes you stand out and attracts customers. 

Whether you are a small start-up company or a large established business, the importance of having a memorable logo that people can easily recall and identify with is crucial.

Now that you know what branding is and how to create a logo for your company. Its crucial that you set up a BRAND GUIDELINE.

What Is A Brand Guide?

Image Source: Michael Yonke

A brand guide is unique for each business and outlines the tone, attitude, and style of a project’s visual communication. 

When you think of your favourite brands like Nike , you probably think about their aesthetics—their written word and imagery. 

The reason why they’re distinctively memorable probably comes down to their creative consistency across all these facets.

How To Create A Brand Guide?

Brand guides are super useful, and it makes sense to have one. And now that you know what it is, you wonder what should be included in your brand guide? And how do you even begin to create your brand guide? Well, read on 🙂

A Brand Guide is simply an instruction manual on how to use your brand’s logo, color scheme, typography and other design elements in your marketing or product presentations. That’s It!!!

You can hire someone on Fiverr or Upwork to do it.

Building your own online store is exciting, challenging, frustrating and everything in between. 

There are a lot of things to consider when planning your online shop: How should it be laid out? What payment gateway should you use? Will you be selling physical or digital goods? etc. 

When you’re done with this section, you will have all the information necessary to build a kick-ass eCommerce site that you can then put on the Web to start selling.

As an online business person, you’re always looking for ways to make your ecommerce store more profitable. But one of the most challenging parts of running an online business is choosing the right platform. 

There are a lot of ecommerce platforms out there such as Wix, wooCommerce etc and each platform has their own pros and cons which can make it difficult to choose. 

However, Shopify is the leading ecommerce platform used by millions of stores because they have some advantages over other platforms and its used by big brands like KylieCosmetics etc.

How to Open a Shopify store.

Create your Shopify account. The first step is also the easiest—you’ll set up your Shopify account and take advantage of the free 14-day trial.

  • Choose a theme and customize your store.
  • Add products to your store.
  • Set up a payment processor.
  • Choose your domain name.
  • Publish your store.

Easy right? Not so fast. There are a few important steps you need to follow in order for you to set up your store correctly. 

Where to Purchase a Custom Domain & how to link it to your online Shopify store.

The decision where to purchase your domain from is important, but the question what kind of hosting you need may be a more critical one. 

There are many hosting options to choose from, and if you are confused about your options then this blog post should help you make the right decision for your needs.

I personally use Namecheap, Here is why:  Namecheap has become well known for their affordable, pro level web hosting plans. Simple right?

Namecheap is the best option out there as far as affordable domain names go. 

They start as low as $0.99 for a domain for your first year with plenty of helpful add-ons. It goes beyond just domain names and provides reliable hosting for more than 1.5 million websites of all shapes and sizes.

If you don’t want to go through the hassle of buying a domain from another host. You can purchase your domain from Shopify. Go to Your HomePage > Settings > Domains.

This content block can only be edited from a browser

How to Set up your Payment Methods & sales channels for Shopify.

Setting up payment methods can be a pain, especially if you want to be able to accept Credit card payments from Shopify. 

It’s frustrating to see your site doing well, but not getting any credit card sales because you don’t have a way for them to pay. 

Fortunately, with a little workaround, it can be easier than you think setting up the different payment methods on Shopify so that you can accept credit card payments without any problem.

To set up payment methods go to: Homepage > Settings > Payments. You can choose any payment methods depending on your country.

I personally use PayPal Express Checkout, which is so much easier to set up.

What Are Shopify Sales Funnels?

With Shopify, you can sell your products across multiple channels; everything from your own Shopify store to Facebook, Pinterest, Amazon and hundreds of others. 

Sales Funnels are proven sales systems that have been around for more than a century but remain relevant in this digital age. 

They represent an evolution of marketing efforts from interruption to engagement followed by conversion.

Each of these sales channels has its own individual landing page, which is used as a sales tool to promote and sell your products. 

There are many benefits to using Sales Channels in your ecommerce business. Such as:

It allows you to email prospects who aren’t ready to make a purchase yet, which allows them to move further down the funnel as they get to know and trust you more.

To set add sales Funnel in shopify you go to: Homepage > Sales Funnels, Click on the + sign > Add Sales Funnels

Sales funnels are a proven strategy for growing sales (and revenues). Having a well planned out funnel, from building desire to the close can help you increase your leads, sales and ultimately your profits.

THIS IS IMPORTANT WHEN ADDING GOOGLE SALES FUNNEL TO YOUR SHOPIFY!!!

Selling on Google Shopping is a great way to grow your business. To be eligible, you must accept the Google Terms of Service and agree to comply with Google’s policies.

You need to have the following pages on your website:

  • Privacy Policy Page
  • Terms and Conditions page
  • Shipping policy page
  • Returns & Exchanges page

This is because Google will be processing orders for your Shopify store. The legal pages are required by Shopify to protect both parties. 

It also protects other third parties that may be involved in the processing of orders for your store. 

Your privacy policy must state that Shopify and Google will be involved with the processing of personal data from sales made through the Google sales channel.

How to Design Your Shopify Store in 2022

Designing you Shopify Store to look good can be tough and time consuming. You need to be knowledgeable about CSS, HTML, web development and design. Designing an eye-catching store on Shopify that converts leads is easier if you use eCommerce themes.

Depending on your budget you can hire a freelancer or you can simply just do it yourself.

Shopify has tons of FREE themes and my favourite one is SENSE.

By using any of these themes you can design beautiful landing pages, product/seller pages and a powerful store customizer panel which will save your valuable time :-)

It’s no secret that themes are one of the most important factors in how well your store performs. A lot of people pay for Shopify themes when you can get a premium theme that looks just as good, maybe even better, for absolutely nothing. 

How To Market Your Ecommerce Store in 2022

As the world is becoming more digitalized, we are also seeing a huge adoption of ecommerce platforms for small and big stores alike. On the other hand we also see old brick-and-mortar stores switching to Online Stores to maximize the profits and reach out to more people. 

This is why nowadays online marketing strategies are implemented by small mom-and-pop shops as well as big corporate brands.

When it comes to marketing strategy, it can be incredibly daunting, especially if you’re an ecommerce store owner. You worry about every month’s sales and every day’s traffic. But don’t worry, because I have some ecommerce marketing advice for you.

What is the Best Email Software For Ecommerce?

Choosing the right email marketing software can get confusing. The best software for ecommerce is not truly the best for any other business model. 

If you’re using MailChimp, Marketo or even inside your own CRM, there are better alternatives that will help you grow your particular ecommerce store. And my preferred E-commerce email software is KLAVIYO.

What is Klaviyo?

Klaviyo is easy to learn and use, with a data-driven approach to email marketing. 

The Klaviyo Dashboard Features both email and program analytics. It also has an intuitive drag and drop functionality that makes it easy for you to build beautiful emails. 

The email builder in Klaviyo displays the latest updates on your sales, products, account information as well as important data from multiple merchants. You can include custom forms in your emails with easy to use segmentation, or  

Klaviyo is another email marketing service which also focuses on delivering better analytics and tagging. They offer you more control over your email list and help you keep track of the success of your campaigns. They do all this with a clean interface that’s easy to use.

Advantages of Using Klaviyo

  • Simplify all of your customer communication, marketing and sales processes in one place
  • Automatically sync your data to over 50 apps, including MailChimp, eBay, Shopify etc.
  • ​Enjoy real-time insights and reports so you can see what’s working

Disadvantages of Using Klaviyo

  • It’s a bit expensive
  • Klaviyo is not available for all the ecommerce platforms
  • It offers Fewer templates

Features and Benefits of Klaviyo

  • Improved email delivery
  • Improved email engagement
  • Improved conversions
  • Support for more remarketing pixels
  • Instant access to more than 400 new tools and integrations using Slack and Zapier
  • Fast and Easy – Sign up in minutes 
  • Super Intuitive – Klaviyo’s state-of-the-art email editor automatically turns emails into a fully personalized, automated email experience 
  • A/B Tested 
  • This content block can only be edited from a browser

The Best Shopify Apps To Increase Conversions In 2022

When building eCommerce online stores on Shopify, there are a ton of apps you should be using to help increase conversions and drive more sales. 

Shopify is an amazing platform but sometimes you can have too many apps on your store. There are plenty of powerful apps to add to your store but it’s important not to add the ones that will slow down your website speed. 

Too many unoptimized widgets or apps on your shopify store can slow it down drastically. You want a clean looking and fast loading website for your customers so you don’t lose sales. 

Try these shopify apps below to boost your conversions in 2022

  • Beprofit

BeProfit is one of the best app you can use to track your profit.   It has the ability to show you how much money are you making on your store.   

No matter if you are selling physical products or digital products, this app will help you a lot.   If you want to know what is beprofit pdf tool then read below article because in here I’m going to talk about it’s installation and its working.

  • LOOX

The Loox App is a review and user feedback app that you add to your Shopify store. Once reviewed and launched, your product pages will generate native, on-site reviews via Facebook Messenger.

  • Shopney

This app helps turn your shopify store into a mobile app, helping you to increase online conversions. It has push notification features.

It is a unique way to have your goods work smartly on ecommerce. As simple as it seems, shoppers can search goods and local sellers. This way you will have no need to worry about goods distribution, handling shipment, tracking goods, payment processing and many more.

  • Reconvert Upsell & Cress sell

Reconvert Upsell & Cress is an award winning professional conversion optimization service which can help you to increase your sales and profits in a very short time. 

It uses unique approach instead of using black hat techniques, after that it helps you to automate your daily tasks so you can focus more on other things.

  • Shipmonk

ShipMonk is an out of the box ecommerce shipping solution for Shopify stores. 

Unlike other shipping options, ShipMonk’s platform allows you to choose which carriers you want to use, so you can have more control over your delivery costs.

  • Smsbump

SMSBump (formerly WebSMSer) is a simple app for Shopify stores that adds a personalized SMS thank you message after someone makes a purchase through your store. 

It’s an easy way to let your customers know you appreciate their business.

I have gone more in detail explaining the functionalities of every app, its pros and cons etc. To check it out on The best apps for shopify in 2022 article. 

How to Use Social Media To Scale Your Ecommerce Store

Social media is an additional channel that you can leverage to grow your ecommerce business. When used correctly, social media becomes a marketing channel for business-boosting content. 

In This section I will explain how to use social media to in order to grow your traffic, improve leads and sales from your store.

You’re a store owner who is trying to grow your store with either paid ads or organic traffic. You wonder, should I focus on paid ads or focus on gaining organic traffic. 

I have news for you. Why not utilize both!? 

What is Organic Traffic?

Organic traffic is organic visitors that reach your site by typing in a search query. This can be anything from the familiar Google to Bing, Yahoo, and other related search engines. Organic traffic includes anything that isn’t paid or boosted.

The goal of most businesses is to generate leads from their website. But not all leads are created equal. Some leads such as sales and phone calls require a lot of work on your part, while others are more passive. 

Organic traffic is one of the easiest, most consistent forms of online lead generation and here is how to get organic traffic.

  1. Pin your products on Pinterest
  2. Post about health or fashion trends
  3. Create a blog about your products and maintain it
  4. Optimize your website forSearch Engine Optimization
  5. Check out Youtube how-to videos and try making your own

My my favorite is creating a blog , or adding a blog to your ecommerce website. Talk about topics in your niche, talk about your product. This will organically drive traffic to your ecommerce website. 

To start building a blog , check out this article on how to build a blogging business by Adam Enfroy. Its a very insightful article.

What is Paid Traffic?

Paid traffic is the source of your website traffic that you pay for. This type of traffic comes in the form of organic search visitors, social media visitors, and paid visitors. 

Paid traffic can significantly boost your website’s search engine rankings, but also have a few other proven benefits businesses can enjoy.

If you’re just getting started with paid advertising, don’t worry too much about the latest shiny object. Amplifying your message on one or two platforms will have a bigger impact than spreading yourself thin everywhere. 

Focus on one or two platforms you know best (Facebook, LinkedIn, Twitter) to start. Then slowly expand as time and budget allows. 

The platform you use will also depend on your target audience or your target market. Figuring out your target audience will be based on the type of products you sell.

What is Social media Marketing?

Social media marketing is a term used by marketers to describe a digital marketing technique that involves using social media platforms to share digital content, such as videos and text posts. 

Social media Ads lets marketers communicate directly with customers and prospects through blogs, microblogs and other tools at their disposal. 

That’s why it’s important for small-business owners not just to use social media but also build a community — where customers can interact with you and each other about your products or services.

How To Get Started With Facebook Ads

In an ever-growing competitive world, getting a leg up on your competition is crucial to securing business. 

One of the best ways to increase brand awareness, generate leads and drive sales is through Facebook ads.

Facebook’s ad platform is both powerful and complex. The side navigation alone can confuse new users. Facebook ads are known for being effective, but how do you get started? What do you need to setup Facebook ads? 

Should you be using the ad manager or Power Editor? How can you use the information you get from your ads? 

To have all these questions answered , check out this article on Neil Patel about What is Facebook Advertising and how does it work.

How To Get Started With Google Ads

Google Ads (formerly Google AdWords) is the easiest way to get a fresh new stream of targeted traffic from people in your local area searching for products and services like yours.

To get started You should:

  • Decide on a budget for your first Google Ads campaign.
  • Plan your business goals
  • Find the right place to start with AdWords advertising
  • Kickoff your campaign – set up a free AdWords account

But setting up an effective, profitable campaign can be tricky when you don’t know where to start. The fact that it doesn’t come with a user-friendly interface doesn’t make it any easier. 

Not to worry though read this Google AdWords Made Simple: A Step-by-Step Guide by Neil Patel in order for you to get the best conversions.

Measure Your Metrics

Last but not least Measure your Metrics!!

Different marketing campaigns have different goals and objectives, so it is important that each campaign be measured in order to evaluate its effectiveness. 

However, in order to measure the success of any campaign, there must also be data inflection points that should be used to gauge the success. 

There is a reason why we have so many options from which to choose. Every single online platform has its own way of tracking conversions, and this is due to the fact that every company has a different way consider success.

Therefore, it is very important to measure metrics precisely and adjust as required in order to achieve your desired results.

There are a lot of tools you can use to measure your insights, Google analytics , Shopify analytics and so on. Just make sure your store is connected to google analytics in order for you to get accurate results.

Conclusion

The system we’ve outlined above is by no means the only way to structure an e-commerce store, but it is a tried-and-true approach that works for many unique product businesses. 

And for interested sellers, there is a lot of flexibility within this particular framework to build out your own site exactly as you and your customers see fit. 

When starting business from scratch, it may be easier and less time consuming to use a third party platform such as Shopify or WooCommerce. 

But if you’re looking to add more powerful customized features and don’t mind some extra coding, this DIY approach gives you complete ownership over all of the essential components of your shop.

Emails are still one of the most effective marketing tools to keep in touch with your customers. It’s not expensive and you …

Online shopping becomes the perfect substitute of brick-and-mortar businesses.  An industry report projects that, by 2025, approximately 35% of B2C companies and …

Steps to start selling online Most business owners have a dream of selling online — they see the websites of eBay, Amazon …

How To Start With Influencer Marketing 2022 In 2022, influencer marketing has become a well-established and powerful way for brands to reach …

9 Best Ways To Increase Online Conversions in 2022? Here are a few ways to increase online conversions. We’ve listed our favorites …